Volume Over Margin

From our Journey through Ketosis, we have handpicked a range of products we believe to be among the best on the market, enabling any Keto-Pro or beginner to thrive during their lifestyle change!


We believe that being healthy shouldn't cost the earth, that's why we endeavour to keep our prices as low as possible.


Our goal is to build our business based on VOLUME over MARGIN. Put simply, we would rather make only £1 per sale and have 100 sales than making £100 of one sale. Customer satisfaction & repeat business are the backbone of our success!

Life: Pre-Keto

My name is Richard and this was the old me! I was Type II diabetic with a body fat percentage just under 60%. I was constantly lethargic, no energy to train or even enjoy days out with my family. I struggled with anxiety & depression and hated the way I looked but had no 'get-up and go' to do anything about it!

I suffered back pain and had lots of acne all over my body – something that had stayed with me from my teenage years. Chronic fatigue, Anxiety, Depression and debilitating Migraines everyday! I went blind with them and couldn’t function at all when one came on. All medication issued by my doctor had stopped working over the years, which forced me to use the only thing that still worked... a FULL pack of paracetamol EVERY SINGLE DAY!!! This was having a detrimental effect on my kidneys.

'Well Man' Test

I booked in for a 'Well Man' test with my doctor to find my blood glucose levels were through the roof, my blood pressure was high, my kidneys were in bad shape and my Pattern B LDL cholesterol was high.


I had a good job, a house and a beautiful wife & daughter, but I hated my life.

Ketosis came into my life

That is until Ketosis came into my life. I was introduced to keto by my friend Jonathan. He told me about a diet (which soon became a lifestyle change) called Ketosis. Ketosis burns fat for fuel, which is fab if you're looking to lose body fat (and I had plenty of that to lose), but also boasted huge health benefits.

A diet that burns fat for fuel and makes you healthier for it? Seemed way too good to be true, but at this point in my life I had damaged and abused my body so much that nothing else could make it any worse! So, I decided to give it a go.

Life... Just LIFE

WOW! talk about life changing!

Within the first month, I lost 2 stone. By month 4, I had lost an amazing 4 stone - that's 56lbs in 120 days!

12 months in and my total loss was of body fat was over 100lbs

I had cut my carb intake dramatically and was now a super-efficient fat-burning machine!

But did I lose energy, was I still feeling lethargic? For a little while, yes. But after that? The switch flicked and I was now keto-adapted and I had more energy than I'd ever had before! So much I started training again.

My migraines had disappeared and my medication use use went down to zero, my acne had completely cleared up, aches and pains in my back were non-existent, and, more importantly, I started to love life again!

'Well Man' Test

But what about my health?

I booked myself in for another 'Well Man' test with my doctor. This keto thing just seemed too good to be true: I was eating 60-80% fat all day, pork chops with all the fat, chicken with the crispy skin, lamb, steak and cheese on the side, and felt the best I've ever felt! I knew something that felt this good couldn't be bad for me - despite going against everything I was brought up to believe - but got tested anyway.

The Results?

Well, my sugar glucose levels had dropped to normal, my blood pressure was perfect, my liver & kidney function were superb, my heart function was exceptional and my HDL (good) cholesterol was up and my Pattern B LDL was down!

The Doctor told me the results were comparable to that of an athlete! I was 33 years of age and officially in the BEST shape of my life!

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